Privacy & Cookie Policy

Digitally Seen (“Digitally Seen”, “we”, “us”) is a UK digital studio based in West London. We design and build websites, custom software and automation, and we provide Seen CRM, our software for managing enquiries and sales pipelines.

Digitally Seen is a trading name of Noovra Ltd, which also provides Seen CRM. Registered in England and Wales, company number 17423091.

For the personal data described in this policy, we are the controller. That means we decide how and why it is used, and we are responsible for looking after it under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Questions about this policy or your data can be sent to hello@digitallyseen.com, or call us on +44 7521 983937.

This policy explains how we handle personal data when you:

• visit digitallyseen.com, including the Seen CRM pages;
• contact us through our forms, by email, phone or WhatsApp;
• become a client of ours, or a user of a Seen CRM account.

Data inside Seen CRM. When a business uses Seen CRM to manage its own leads and customers, that business is the controller of that data and we act as its processor, handling it only on its instructions and under our agreement with it. If you are one of their customers, please contact the business directly about your data; we will help them respond.

Information you give us:

• Your first and last name, email address and phone number.
• What your enquiry is about, your message, and any budget you choose to share.
• Whether you have agreed to receive marketing communications.
• If you become a client: your business details, project content, billing information and our correspondence.
• If you use Seen CRM: your name, work email, role and password (we only ever store a secure hash of it, never the password itself).

Information collected automatically:

• Technical data such as your IP address, browser and device type, and the pages you request, which our hosting provider records in server logs to keep the website running and secure.
• Small items stored in your browser, described in our cookie section below.

We do not knowingly collect special category data (such as health, religious or political information). Please do not include it in messages to us.

We only use personal data where the law allows it. The table below sets out each purpose and the lawful basis we rely on.

Where we rely on legitimate interests, we have considered your rights and expect the use to be one you would reasonably expect. You can object to it at any time (see section 9).

We will only send you marketing emails if you tick the marketing box on one of our forms, or if you are an existing client and we are telling you about similar services (the “soft opt-in” allowed under PECR). Every marketing email includes a way to unsubscribe, and you can also email hello@digitallyseen.com at any time. We never sell your data or share it with other companies for their own marketing.

Cookies and similar technologies (such as your browser’s local storage) let a website remember small pieces of information. Under PECR we may only use ones that are strictly necessary, or that you have asked for, without your consent. Anything else, such as analytics, needs your consent first.

What we use today:

Analytical cookies. We use Google Analytics 4, provided by Google, to count visits and see how our site is used. We only see aggregated reports, not who you are. It only loads after you choose “Accept” or switch analytical cookies on; until then nothing is sent to Google. Google Analytics 4 does not log or store IP addresses, and we have turned off Google signals and ad personalisation. Google may process this data outside the UK, under its own safeguards (see section 8). We do not use advertising or cross-site tracking cookies.

If you withdraw consent, Google Analytics stops straight away and we delete its cookies from your browser. We ask again after 12 months, or if the cookies we use change.

Third-party content. Our pages load fonts from Google Fonts and images from image-hosting services. These services do not set cookies through our site, but your browser shares your IP address with them so the content can be delivered.

Changing your choice. You can change or withdraw consent at any time using the cookie button in the bottom-left corner, the “Your privacy choices” link in our footer, or this link to open cookie settings. You can also block or delete cookies in your browser settings, although parts of Seen CRM (such as staying signed in) will not work without the strictly necessary ones.

We share personal data only where needed, and never sell it. The people and organisations we may share it with are:

• Service providers (processors) who act on our instructions, under contracts that require them to keep it secure. These include our website and database hosting providers, our email delivery provider (Resend, used to send form submissions to our inbox), Google (Google Analytics, only if you accept analytics cookies), and the email, file-storage and accounting tools we use to run the business.
• Professional advisers such as accountants, lawyers and insurers, where necessary.
• Authorities and regulators where the law requires it, or to protect our rights, property or safety and that of others.
• A buyer or successor if our business, or part of it, is sold or reorganised, under the same protections.

Some of our service providers (for example, our email delivery provider, and Google for analytics if you accept it) are based in, or store data in, the United States or other countries outside the UK. When personal data is transferred outside the UK, we make sure it is protected by a UK adequacy regulation (including the UK-US “data bridge” for certified US organisations) or by the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses. You can ask us for more information about these safeguards.

Under UK data protection law you have the right to:

• Access a copy of the personal data we hold about you.
• Rectification of data that is inaccurate or incomplete.
• Erasure of your data in certain circumstances.
• Restrict how we use your data in certain circumstances.
• Object to us using your data on the basis of legitimate interests, and to direct marketing at any time.
• Data portability: to receive data you gave us in a commonly used format, or have it sent to another organisation.
• Withdraw consent at any time, where we rely on consent (this does not affect anything we did before you withdrew it).

To use any of these rights, email hello@digitallyseen.com. We will respond within one month, and there is usually no charge. We may need to confirm your identity first. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

We keep personal data only for as long as we need it for the purposes above:

We use appropriate technical and organisational measures to protect personal data, including encrypted connections (HTTPS), hashed passwords, access limited to people who need it, and rate limiting on our forms to prevent abuse. No method of transmission over the internet is completely secure, but if a breach happens that puts your rights at risk, we will tell you and the ICO where the law requires.

Our website and services are intended for businesses and are not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has sent us their data, please contact us and we will delete it.

If you are unhappy with how we have handled your data, please contact us first at hello@digitallyseen.com so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

We may update this policy from time to time, for example if we start using a new service. The latest version will always be on this page with the date it was last updated. If the changes are significant, we will make that clear on our website or contact you directly.